The Time is Now

Now is the time to allow your business to be everything you have always wanted it to be.

When a business is first brought to life, the end goals seem so clear and ambitious. You think to yourself, “One day I will have ‘this many’ employees and be earning ‘this much’ profit per year…”. Then, the business starts and has its ups and downs, tangents and plateaus i.e. the zig-zagging, squiggly life of entrepreneurship. You made it through the first year of business and things are starting to fall into place. You keep plodding along for the next couple of years – you have grown somewhat and are comfortable enough. Your time is consumed running your business and dealing with day to day issues that arise. From time to time you ponder about when you will take that next step to push further again…

Not now, I will wait until things become a bit steadier”.

“Not now, I will wait until my employees have been here longer and are more reliable.”

The list of excuses goes on. Instead of “not now” try “yes, now”. The time is now.

Eckhart Tolle makes a distinction between psychological time and clock time. He refers to clock time as purely a practical source. It exists to organise a time to meet someone at a certain place, to measure the length of time, to distinguish a moment from another moment etc. Psychological time is when we get caught up in thoughts and ideas of the future and the past, enabling our mind to be constantly existing outside of present time. This creates anxiety, fear, depression etc. Psychological time is what we need to disregard. Therefore, he constantly states that every moment you live and every goal you achieve all occur in present time. Not in the past or future; when it happens, it will be in that present moment or when it happened, it was in that present moment. Hence, aside from the use of clock time, the only other useful time is the present. The now.

Now is the time to start recognising how your days are spent. Days are spent, just like money. However, money circulates. It comes in, it goes out, comes in again etc. Days on the other hand, get spent one day at a time and never come back. The good news is, just like money, you can choose what you spend it on. It’s fascinating that people are happy to seek professional advice on money and will create budgets to ensure they know where every dollar goes, however, very few people will even take a moment to consider how their days are spent and whether they are ‘financially’ viable.

You could have your day planned to a tee, knowing how you are going to spend your time working towards your goals. Then something unexpected happens: there’s been a glitch, someone’s made a mistake, there’s a new employee starting, someone hasn’t showed up today etc. so your plans go out the window. We’ve all been there. However, the fact is: Unless you can predict every moment in life, there will always be something unexpected happening. Therefore, these situations simply become excuses.

It all comes down to how you prioritise. When you spend money, you prioritise what money needs to be spent first and then work out what you have left to spend on other areas. Your days should be spent using this same mentality. Spending your days continuously in a haphazard way not serving your ambitions will leave you broke.

Make a change now.

If you are having trouble managing your time and/or committing to the changes you want to make in your business, contact